For Now & Forever


A History of Firsts

Moments stay with us forever. Celebrate them with us. Shop the renowned & iconic styles of CURV, Precisionist, Rubaiyat, Marine Star & Millennia watches!

Since 1875, Bulova has been renowned for artistry & innovation, acclaimed for superb craftsmanship and advanced technology. Discover the world's first curved chronograph movement, designed by Bulova, with our collection of CURV.

Bulova also broadcast the first national radio commercial in 1926 with tagline: "At the tone, it's eight o'clock, B U L O V A Watch Time."

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